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It’s in the Fabric at Coes2 min read

This autumn, we are extremely proud to be celebrating 90 years of business.

Since the beginning, it’s been very important to us to maintain our core values while still being forward-facing and embracing change, whether it’s fashion, technology or our customers’ needs.

Retail is evolving faster than ever but we will always endeavour to provide a service you can rely on and a shopping experience you’ll enjoy time and time again. Each of our stores has it’s own personality, but our core values remain in every aspect of our business – from our bricks and mortar stores in Ipswich, Maldon and Felixstowe, to online.

Our campaign for AW18 takes the concept of DNA and how it is interwoven to form the building blocks of Coes. Everything we do is centred around 4 principles: Service. Quality. Style. Selection.

It’s in the fabric at Coes to care about and appreciate good quality and style. Rewarding our loyal customers is important and will always be important to us. With this in mind, our menswear buyer and director, Matt Rawlings, has curated and commissioned exclusive garments to celebrate 90 years in collaboration with carefully selected quality suppliers and makers; Santinelli Blazers, Oscar of Sweden Shirts, Sunwill Trousers and Barker Shoes and Belts.

The photoshoot for this campaign took place at Orwell Park School on the River Orwell with WHAT associates providing creative direction and photography. The school was the perfect backdrop and we were also provided with the opportunity to capture golden hour on the riverside. As always, our models were Coes customers and did a wonderful job of showing what we had to offer for AW18. We’d also like to offer special thanks to Yogi the Labrador, who was definitely the star of the show, and Rococo Hair & Beauty keeping the models looking their best, despite the rain.

We really hope you enjoy this season’s campaign and will join us in celebrating 90 years of service, quality, style and selection from Coes!

Agency: WHAT associates
Photography: WHAT associates
Models: Verity, Ryan, Miles, Frankie and Tom (and Yogi the Labrador)
Hair and Make up: Rococo
Location: Orwell Country Park School

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