I’ve always been interested in clothes, since I was about 13, much to my mum’s torment. Its usually daughters that drag their mums clothes shopping and blow all their money (and a lot of hers) on the latest “must-have item”. After initially toying with the idea, and even studying catering, I definitely feel like I ended up in the right career.
I’ve had the pleasure of working for Coes for the last 16 years, firstly as a sales assistant, and for the last 6 years as the buyer and merchandiser of our fashion and contemporary department. It’s a job I can truly say I love, the whole process, start to finish. From viewing the samples and buying the collections months in advance (hoping I got it right), to taking delivery, displaying and selling to our customers. It’s a never ending cycle that always manages to interest and intrigue me.
For my first blog I’ve decided to go with the idea of “feeling blue”! Not literally of course, the suns starting to shine and I’m on holiday in a couple of weeks so couldn’t be more excited, more from a menswear point of view. It’s pretty much the norm that most men, when unsure, will revert to blue. In fact, I have one customer who always describes her partner’s wardrobe as his ” bluniform”, which I quite like.
Luckily for him and all the other guys that have a fondness for blue (including myself), it couldn’t be more on trend. This summer there seems to be more choice than ever. I’ve just bought a new navy blazer to wear with chinos for work and jeans outside of it, as well as a lovely sky blue with navy check waistcoat to wear underneath – I love them both. It’s not just plain navy though. There are textured navy marls, sky blues and bold royals, as well as indigo jersey blazers. These colours and shades appear throughout most of the collections, Lyle and Scott have produced a lovely textured sky blue which they’ve used on tees, polos and hoodies. And one of my best selling shirts this season so far has been their light blue chambray shirt.
Our new Scandinavian brand, Minimum, has gone down the navy and indigo route. Personally I love the smart indigo denim shirt and the short sleeve navy micro polka dot. It’s hard to do a smart short sleeve shirt that can be worn casual, but they have….and yes! Chances are I’m buying that too!
Suiting is the same, again navy suits have always been a staple. However, all these gorgeous different shades of blue have now found their way into tailoring. They’re proving to be really popular, especially for occasion wear. In-store you’ll find some really lovely royal blues from Without Prejudice and a light blue suit from a company called Falabella.
The great thing about this is…..it’s set to continue. Having already seen and bought AW16 for the store I’m considering anything blue a “fashion investment” (it’s also what I said to myself when I opened my credit card statement) . Besides most men will tell you it’s always a popular choice. As someone in the industry once said to me when I asked a question about a sample, “you can have any colour you like sir…..just as long as it’s blue!”