One of the finest tennis platyers of his era, Fred Perry also believed in looking the part. The iconic Fred Perry polo has been adopted by generations since it’s launch in 1952, and is widely recognised as the uniform of the non-uniform. As a brand, Fred Perry values it’s individuality – something we have in common!
Inspired by Fred’s Wimbledon success, the clothing range focuses on British summertime and it’s earthy, easy-to-wear colour palette makes it a perrenial favourite. This season’s collection combines browns, blues and greens, creating a range that’s perfect for long, sociable, sunny days catching up with friends.
SS18 Fred Perry